L•A Advertising

generations of success

 

L•A Advertising is a full-service, advertising and marketing communications firm serving from Lehigh Valley, Pa. since 1954.

 

Our Philosophy

Provide a uniquely creative, cost-effective and integrated marketing approach to building and sustaining a company's image/brand awareness.

 

History of Firsts

1954

L•A Advertising creates Old Dutch Premium Beer logo

 

1957

Launches newspaper campaign for Lehigh Valley Dairy

 

1965

Produces award- winning annual report for Merchant's National Bank

 

1970

Presents trucks painted in stars and stripes for Mack Trucks' 70th Anniversary ad campaign

 

1977

Launches new sneaker brand for Saucony shoes

 

1980

Produces television and radio for Hess's department stores

 

1981

Illustrates series of dog portraits for ALPO pet foods

 

1990

Creates Do-It-Yourself Moves for Penske Truck Rental

 

1991

Introduces Team Bethlehem IndyCar racing program for Bethlehem Steel Corporation

 

1996

Launches AmericanBank Online

 

2005

Implements point-of-purchase program for CIT's retail customers

 

2006

Launches co-op program for AFC First Financial in support of Pennsylvania utility companies

 

2009

Uses variable-data printing for more personalized communication

 

2013

Replaces traditional offset printing with digital, short-run, on-demand printing

 

Our Work

99.9 The Hawk
Caring Grace Home Care

2017

 


 

Celebrating An Anniversary?
Action Party Rentals

2017

L•A Advertising can help you with logo design, event planning, community outreach, documentary video ... and more!

 

 


 

Last Phase!
We make it easy as 1-2-3

2016

L•A Advertising assists Spectrum Group and the marketing of the Last Phase of its Briarwood Commons active adult community with the launch of a new mobile-ready Web site, implementation of a Google AdWords campaign, outdoor presence through Adams Outdoor, direct mail initiative using the Tribune Direct and newspaper advertising in The Morning Call.

 

 


 

TND Fulfillment
Moving business forward.

2016

L•A Advertising assists with the launch of a new division of Top Notch Distributors, TND Fulfillment, designing a logo, brochure and other marketing support materials.

 

 


 

Thank You!
Brochure

2016

L•A Advertising designs a brochure for United Way of Monroe County's Annual Campaign Appreciation Event, recognizing last year's campaign leaders.

 

 


 

Great News Just Can't Wait!
Publication Ad

2016

L•A Advertising designs an ad for placement in Glass magazine to supplement timely announcement.

 

 


 

Outdoor
Don't let your home feel like this!

2016

L•A Advertising assists Meisner Services with the launch of its Fall / Winter campaign, utilizing outdoor, print and Web to promote its heating, electric and cooling services.

 

 


 

MaxGrade
Brand Identity

2014

L•A Advertising assists with brand identity and logo development, including the creation of Max the bulldog for MaxGrade Door Hardware.

 

 


 

Sure Stick
Reduce Dart Bounce Outs!

2014

L•A Advertising prepares an ad, "Turn Your Game Around" promoting the new Sure Stick dart tip conditioner for placement in SkyMall magazine's inflight shopping guide.

 

 


 

Glamour Meets Eclectic
Naveda Couture

2014

L•A Advertising creates a flyer for fashion designer, Amy Devan of Naveda Couture.

 

 


 

It's Your Call
Top Notch Distributors

2014

L•A Advertising launches 2014 ad campaign, It's Your Call for Top Notch Distributors that utlilizes a seasonal sports theme to emphasize the quality relationships TND has with its customers.

 

 


 

Direct Mail
Postcards

2013

From strategic planning, to creative development, to list source, to print coordination and mailing, L•A Advertising guarantees your next postcard campaign will be a success.

 

 


 

Program Ads
Proud to support

2013

Jackson Cross Partners is Proud to Support Steel River Playhouse. Program ads by L•A Advertising are a great way to support your local community, while cost effectively promoting your products and services.

 


 

Running On ...
WODE-FM 99.9

2013

L•A Advertising produces a radio spot, You're only a few steps away for Allentown Family Foot Care, running on WODE-FM 99.9, Allentown, Pa.

 


 

Logo Identity
GSN, Quality Solutions Now

2013

L•A Advertising assists QSN, Quality Solutions Now (a business partner to medical device, drug and biologic manufacturers), in partnership with Accelerate Business Resources with the design and development of a new logo identity.

 

 


 

Child's Play
Atlas Epoxybond

2012

Pool and spa repairs are child's play ... with Epoxybond. Retailers learn how to get more fun from pools and spas for their customers from L•A Advertising's business-to-business ad promoting Atlas Epoxybond.

 


 

Mealey's Furniture
Now Open

2012

L•A Advertising assists Philadelphia-based Mealey's Furniture in the promotion of its newest store location on the Golden Mile strip in Whitehall, Pa., and its Grand Opening event over Labor Day weekend. Photo courtesy of the East Penn Press.

 

 


 

Road Signs America
Order now!

2012

L•A Advertising assists in the launch of Road Signs America with logo design, business forms and Web site. Made and distributed in the USA, the miniature road signs feature illustrations of various wildlife and outdoor activities by local Pennsylvania artists.

 

 


 

A Brand Matures
AFC First

2012

L•A Advertising assists AFC First, a national leader in providing consumer financing and educational programs for energy-efficient home improvements with the re-branding of its corporate image, including updated logo and "look-and-feel" to all its print collateral, tradeshow and direct mail materials.

 

 


 

A Brand is Introduced
Image First Consulting

2012

L•A Advertising assists Image First Consulting in the launch of its brand identity, beginning with logo design and stationary package. Image First provides a customized set of "tools" designed to reveal the strengths and weaknesses of the individual, the outcome of which is a personalized program for improving one's appearance, behavior, verbal and non-verbal, and overall communication skills.

 

 


 

Trade Show Display
Keswick Pointe

2012

L•A Advertising designs a trade show display for Spread Eagle Realty and Spread Eagle Development, in promotion of Keswick Pointe, a planned residential development located in the Poconos of Pennsylvania.

 

 


 

Celebrating 45 Years!
Action Party Rentals

2012

L•A Advertising assists Action Party Rentals in celebrating 45 years of service to the Lehigh Valley region.

 

 


 

QR Codes
Find out more ...

2011

Find out more about Jackson Cross Partners when you scan their QR code. Quick Response codes are an added benefit to any tradeshow display and poster. Consider L•A Advertising and Accelerate Business Resources to assist you with your next tradeshow.

 

 


 

MAC to PC Integrations Specialists
Innovative Technology & Security

2011

L•A Advertising produces ad series for Innovative Technology & Security to run in the Lehigh Valley Chamber's Connections magazine. Innovative Technology & Security are Mac to PC integration specialists providing the design, engineering, implementation, monitoring and maintenance of enterprise computer networks.

 

 


 

Integrated Marketing Program Drives Online Sales
HertzSupplyAdjustableDebs.com

2011

L•A Advertising assists Hertz Supply, Inc. with the launch of its, "Take Control! Comfort, Style and Mobility" advertising campaign, targeting residents of The Villages, a retirement community in Florida to promote its Belleto and Volker line of adjustable beds. Using newspaper and social media networking, readers are directed to a microsite for indepth product information and request for a FREE demonstration.

 

 


 

A "Wow" Comment!
E-mail from the National Sales Manager

2011

"I AM SO FREAKIN' EXCITED ABOUT THIS (new brochure L•A Advertising developed for our company)! Yes, I am shouting (as I e-mail this)."

 


 

Fast AID Kit
The medical companion for people on the go!

2011

L•A Advertising assists in the launch of a new product, the Fast AID Kit, supplying you everything you need to treat common medical ailments that arise during the most inconvenient times. Involvement included the design and development of sales collateral, point-of-sale material and a microsite.

 


 

LEARstore.com
Lear Education Assistance Resource

2010

L•A Advertising assists Lear Educational Center in the conceptualization, product development and marketing of educational reading aids for K-12, starting with a series of bookmarks, flash cards and flip charts sold exclusively online. Future products include interactive learning DVDs and iPhone Apps.

 

 


 

Bio-Serv
Serving the scientific community as a partner in laboratory animal research

2010

L•A Advertising assists Bio-Serv, a manufacturer of custom animal diets used to treat a variety of research models with a clearly defined marketing message and more economical tradeshow solution using pull-up displays targeting the scientific community.

 

 


 

Bethlehem Skateplaza
The new standard for Skateplazas

2010

L•A Advertising, in partnership with the City of Bethlehem, Homebase Skateshop, David Hornung Architect Planner and numerous other supporters of the Bethlehem Skateplaza, use the Web, outdoor and social media to accept donations and inform the community at large about key milestones in the construction of a world-class venue.

 

 


 

Do You Have Heel Pain?
... consider your options!

2010

L•A Advertising launches newspaper campaign for Allentown Family Foot Care. The weekly ad series is aimed at educating the public on common foot ailments and available treatment options that fit your needs and lifestyle. A Patient Education Video Library provides additional information on possible treatments related to heel pain, sports-related foot injuries, diabetic feet, etc.

 

 


 

Personalized Data Marketing
Precision Roll Grinders, Inc.

2009

L•A Advertising implements a direct mail program to promote and track the use of PRG's proprietary, online Cost Savings Calculators by using variable-data printing to customize each postcard with a unique username and password as a secure login to Precision Roll Grinders' Web site.

 


 

Mini Remodeling. MAXI Difference.
Kitchen Tune-Up

2009

Kitchen Tune-Up brings a fresh new look to old, worn-out kitchens at an affordable price in L•A Advertising's newspaper advertising and direct mail campaign.

 

 


 

Lear Educational Center
Life happens when your child reads!

2009

Lear's one-to-one reading programs help your child realize their dreams! Integrated print advertising, direct mail and online marketing campaign by L•A Advertising promotes, "Learning and Education through Advancement in Reading."

 


 

New Product Launch
WheelFlex ... Simply Fit.

2009

From trademark registration, to logo design, to sales support material, to magazine ads, to a "how-to" video and more, L•A Advertising delivered an integrated advertising, marketing communications and multimedia solution that delivers results!

 

 


 

"We Had Our Best Month Ever!"
"... we advertised even when the fear of a bad year loomed over everything."

2009

According to Penn Windows, Doors & Siding, "We had better sales than last year (2007) and beat our goal for (2008). Thanks to L•A, our advertising is more diverse than ever; including billboard, magazine, postcards (direct mail) ... and Internet. Not to mention, our monthly newsletter."

 


 

Atlas Minerals & Chemicals, Inc.
New tradeshow display booth

2008

L•A Advertising works with Atlas and local tradeshow company to update existing display graphics and booth panels to accommodate a larger space, while providing a means to easily swap images relevant to each show.

 

 


 

Have Your Cake and Eat It Too!
Lehigh Valley Federal Credit Union

2008

L•A Advertising completes successful year-long campaign that celebrates Lehigh Valley Federal Credit Union's first year in its new location, while communicating the key benefit of being part of a financial institution that is locally owned and operated by its members for the exclusive benefit of its members.

 

 


 

A Great Quote ...
From another satisfied customer of L•A Advertising!

2008

"An attorney, who is opposing counsel on a case I'm handling made it a point to tell me that he saw the ad (L•A Advertising created for our law firm) and that it looks really great!"

 


 

In a Week. GUARANTEED!
Custom kitchens and baths

2008

Integrated advertising and marketing campaign by L•A Advertising for local kitchen and bath company includes logo, Web site, digital outdoor, magazine ad, direct mail and a mobile showroom that allows you to make product selections right at home!

 

 


 

From Dream Home to Your Home
David Hornung Architect Planner, Inc.

2008

Direct mail postcard campaign developed by L•A Advertising yields over a 15% response, resulting in net new business for David Hornung within its first week of launching.

 


 

Amroc Entry System
Home Entry at your fingertips
2008

No more keys! No more codes! Quick, safe entry! L•A Advertising and L•A Interactive develop logo, positioning, Web site, and product video to assist local distributor and manufacturer market the revolutionary BioAxxis BD1 family of biometric fingerprint locks.

 

 


 

Trade Show Display
Abec, Inc.

2008

According to Abec, referring to the 10-foot trade show display graphics designed by L•A Advertising, "The show went very well. All missions accomplished ... it was probably our best show yet!"

 

 


 

Tuscan Dairy Farms
Since 1918, it's where your milk comes from

2007

L•A Advertising assists Tuscan Dairy Farms and many other Deans Food's brands on the redesign of their fleet of trucks, each reflective of their respective brands and the local communities in which they serve.

 

 


 

You'll Love What You See!
PENN Windows, Doors & Siding

2007

Launch of integrated marketing campaign by L•A Advertising utilizes direct mail and outdoor to target specific neighborhoods throughout the Lehigh Valley. Radio is used to establish name recognition and build image awareness.

 


 

Make it Special!
Ultimate flavored milk - The official drink of Valentine's Day

2007

Newspaper FSI designed by L•A Advertising for several Dean Foods' dairies yields a record number of inquiries. Retail stores report a significant increase in sales over the previous year as a direct result.

 

 


 

Kutztown University of Pennsylvania
Capital campaign

2007

L•A Advertising joins several local agencies to develop a campaign theme, collateral materials and multimedia presentation in support of KU's performing and fine arts programs.

 


 

We're Just Warming Up!
Trexler-Haines, Inc.

2006

Serving the Lehigh Valley region for more than 70 years, Trexler-Haines engages L•A Advertising to assist with its corporate rebranding, including logo design and advertising of its brand new, state-of-the-art, fine appliances and hearth products showrooms.

 

 


 

Ashley Development Corporation
Our investment in the community is developing

2006

A premier Lehigh Valley developer of residential, commercial and retail properties, a new positioning by L•A Advertising is a reflection of Ashley's redevelopment of historical properties and commitment to the community.

 


 

A Top Notch Ad
New print advertising campaign delivers results

2006

According to Top Notch, "We received 84 leads from The Ledger (one of several trade magazines TND advertises in) ... the most we've ever received!"

 


 

TND is Me!
Internal communications program

2006

Launch of TND is Me! internal communications program by L•A Advertising, features Top Notch Distributors' employees in support of TND's We Know Service marketing campaign.

 

 


 

You have the Power!
Co-op advertising campaign promotes Pennsylvania's Keystone HELP energy savings loan program

2006

L•A Advertising assists AFC First Financial Corporation by providing co-op advertising materials to Pennsylvania-based utility companies and contractors/dealers selling heating and cooling products to qualified homeowners.

 

 


 

Hertz Supply Company, Inc.
We've lowered our beds - Not our standards

2006

Premier North American distributor of healthcare beds and accessories by reputable German manufacturer launches advertisement developed by L•A Advertising featuring the new Volker 5380 "low-height" bed.

 


 

From Cutting Edge to Leading Edge
Medical journal ad features Aesculap's MIOS, Minimally Invasive Orthopedics Solution technique

2006

A division of B. Braun, Aesculap's computer-assisted approach to less invasive total knee arthroplasty is captured in a recent trade ad by L•A Advertising.

 

 


 

A Non-Stop Campaign
Lehigh Valley International Airport promotes nonstop, daily service

2005

Recent article by the Lehigh Valley's The Morning Call newspaper features L•A Advertising's launch of a new outdoor campaign and slogan, "A nice departure," promoting the convenience of flying out of LVIA to 14 non-stop destinations.

 

 


 

LyonsDuct.com
A new brand is launched

2005

L•A Advertising assists H.T. Lyons, a PPL Company with launching a new business, company name and logo, and online storefront, targeting small to medium size contractors serving the HVAC needs of local businesses.

 

 


 

Play Then Pay
Nation-wide dealers' point-of-purchase program lets you "Take the music home"

2005

L•A Advertising creates an in-store point-of-purchase program for CIT Group and 850 of its Keyboard Acceptance dealers that provide financing for high-end acoustic pianos, digital keyboards and organs.

 

 


 

"We Know Service" Marketing Campaign is Top Notch
Top Notch Distributors, Inc.

2004

Integrated marketing campaign by L•A Advertising, features Top Notch employees in series of trade ads and direct mail - positioning TND as the architectural hardware industry's premier expert.

 

News & Ideas

New Accounts

Welcome!
2017

L•A Advertising welcomes 4 Star Property Management, Ruhmel Contracting and Safeguard.

 


 

Welcome!
New clients
2016

L•A Advertising is pleased to welcome the following new accounts: Billy McCaffrey Basketball Academy, Caring Grace Home Care Agency and Neighborhood Housing Services of the Lehigh Valley.

 


 

NOW
Networkers of Whitehall
2016

Learn how to GENERATE MORE BUSINESS from your chamber membership! NOW meets at 8:00 a.m. the first Wednesday of each month at the Whitehall Township Public Library.

 

 


 

New Accounts

Welcome!
2015

L•A Advertising welcomes the following new accounts into 2016: King's Real Estate Management & Development, Livengood Excavating and Loria Real Estate.

 


 

New Clients

Welcome!
2014

L•A Advertising welcomes the following new accounts into 2014: Advanced Print Solutions; Dandy CNG; Jack Dankel Plumbing; QSN, Quality Solutions Now; SixBit Software; Spectrum Group; Starlite Camping Resort; and Weaver Cleaning.

 


 

60 / 20
Anniversary
2014

L•A Advertising is celebrating its 60th Anniversary in 2014! Formed in 1994, L•A Interactive is celebrating its 20th Anniversary this year!

 

 


 

Welcome

JGM Inc.
2013

L•A Advertising welcome JGM Fabricators & Erectors, a premier fabricator and industrial services company that has adopted the motto, “When you need it yesterday.”

 


 

Conductive Paint
Interactive posters and more!
2013

Applied to almost any surface, conductive paint by Bare Paint sheds light on a future of interactive posters, talking ads, glowing t-shirts ... and more! Source: CNN (London).

 

 


 

Marketing Collateral
Printed sales aids
2013

The collection of media, such as pocket folders, sell sheets, brochures, etc. used to support the sales of a product or service and communicate a company's brand. Example: Bally Ribbon Mills pocket folder by L•A Advertising.

 


 

CinePrint Technology
Bring your print ads to life
2012

Lexus combines CinePrint Technology and the Apple iPad to add motion and sound to its recent print ad in Sports Illustrated magazine.

 

 


 

United Way of Monroe County
Proud to serve
2012

L•A Advertising is proud to serve the United Way of Monroe County, assisting the organization with its social media networking, e-mail marketing, Web maintenance and public relations.

 

 


 

Navy SEAL Benefit Challenge
Sponsored by AFFC
2012

Dr. Fritz, a retired Navy SEAL and the staff of Allentown Family Foot Care, participate in the 8th annual, Navy SEAL Benefit Challenge. All proceeds go to support the Navy SEAL Foundation to benefit the children of fallen Navy SEALs and Special Warfare Personnel in the form of scholarships.

 

 


 

Around the Bend!
Road Signs America
2012

L•A Advertising are working with a local start-up firm to launch Road Signs America. Made and distributed in the USA, the miniature road signs feature illustrations of various wildlife and outdoor activities by local Pennsylvania artists.

 

 


 

As Seen On ...
LV Entrepreneur
2011

An interview with Larry Kacyon, President & CEO of L•A Advertising and L•A Interactive on Lehigh Valley Entrepreneur, a video magazine for Lehigh Valley entrepreneurs and the business community.

 

 


 

E-paper
Soon appearing on consumer packaging, such as cereal boxes!
2012

The technology, developed by Siemens, utilizes a paper-thin, polymer-based photochromic sheet, which changes color on exposure to a low-voltage electrical charge. View YouTube demo by eCoupled.

 


 

Digital Signage & Mobile Media
A new method of consumer engagement
2010

65 percent of consumers reported that “a digital brand experience has changed their opinion of the brand,” and 97 percent of consumers stated that the digital experience influenced purchase decisions. Source: Razorfish, Digital Brand Study.

 


 

Public Service Announcement
Bethlehem Skateplaza
2010

Clear Channel Communications, Inc. and Adams Outdoor Advertising assist L•A Advertising and the City of Bethlehem to produce a PSA featuring Mario Andretti in support of the Bethlehem Skateplaza, running on local radio and outdoor.

 

 


 

FIVE in FIFTY-FIVE
In celebration of L•A Advertising's 55th anniversary ...
2009

Sign up within the next 55 days (by Wednesday, November 11, 2009) to benefit from one of FIVE FREE programs offered through our sister company, L•A Interactive. Contact us for details.

 


 

We're Moving ... And Growing!
L•A Advertising
2008

Still serving from Lehigh Valley, Pa., we've expanded our operations to provide more innovative, strategically integrated and cost-effective advertising, marketing communications and multimedia solutions to help your business grow in 2009!

 


 

Harmony Impressions' Customer Spotlight
"Harmony Press exemplifies the type of partnership we strive for in serving our clients, ..."
2008

"great listeners, proactive thinkers and a trusted resource." A quote from L•A Advertising in quarterly newsletter by Harmony Press, Inc., featuring L•A Advertising.

 


 

Available 24/7
L•A Project Review & MediaBank
2006

Upgraded Client Log-in through L•Aadvertising.com enables 24/7 online access to your marketing materials and image archives, including desktop publishing files, logos, photography, video ... and more!

 


 

Generations of Success
Our new President & CEO
2005

L•A Advertising is pleased to announce Larry Kacyon as President & CEO. According to outgoing President, Mike Lieberman, "Larry has demonstrated over 18 years, the necessary knowledge and dedication to lead the next generation of our agency."

 


 

Over 40 Years of Success
Atlas Minerals & Chemicals, Inc.
2004

L•A Advertising and Atlas celebrate over 40 years of doing business together. L•A offers marketing and sales support to Atlas' team of professionals worldwide.

 


 

Local Firm Reaches Half-Century Mark
L•A Advertising survives for 50 years by adapting and innovating
2004

Founded in 1954 by George Lieberman and later named Lieberman-Appalucci to include his partner, L•A Advertising celebrates its 50th anniversary! According to Jeff White, the firm's creative director, "L•A has kept up with technology. We can be much more creative ... developing uniquely branded, cost effective marketing solutions for our clients."

 

 

L•A Advertising Services

 

L•A Interactive Services

 

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