L-A Factoid #243
QR codes decoded
2011
Did you know? Quick Response codes were
first created in 1994 by Toyota to track vehicles during the manufacturing process.
Use
QR codes on your business cards, tradeshow displays, product data sheets, etc.
to direct users to your Web site and more!
Website Powered By:
L-A Interactive
2011
The following businesses recently entrusted their Web site hosting and maintenance to L-A Interactive: Advanced Green Solutions, Getz Personal Care, Jackson Cross Partners, JCF Remodeling, Meisner Services, Positive Life Decisions and Rockland Advisory Group.
E-mail Marketing
Top 5 benefits
2011
A successful e-mail marketing campaign
can help you: 1) Generate sales; 2) Educate your customer; 3) Gain valuable
feedback; 4) Track results; 5) Reduce costs. E-newsletters designed by
L-A Interactive.
A Day Made of Glass
Imagine the possibilities!
2011
Corning’s vision for the future with specialty glass at the heart of it. View video. Imagine the possibilities for advertising and marketing!
Content is King!
L-A Interactive is its Court
2011
L-A
Interactive's content management team guarantees hour-by-hour maintenance of
your social media sites, managed through a dashboard program that tracks pending
stream posts, etc.
Did You Know?
Facebook can disable your account!
2011
Violate Facebook's policy on conducting the promotion of contests
and giveaways on its pages and Facebook can disable your account.
Wild, Wild West ...
of the World Wide Web!
2011
Social Media, a fast growing frontier, dependant upon rapidly
changing technology with a lack of industry standards. L-A Interactive ... a
more civilized approach to your online marketing program!
As Seen On ...
LV Entrepreneur
2011
Click
here to see an interview with Larry Kacyon, President &
CEO of L-A Advertising and L-A Interactive on Lehigh Valley Entrepreneur, a
video magazine for Lehigh Valley entrepreneurs and the business community.
Become A Fan
Click the "LIKE" button
2011
Traffic
alone to your company's Facebook page has no value! Adding a Facebook landing
page enables you to: 1)
brand your online marketing efforts; 2) tell your story in a way that's engaging;
3) be interactive ... video, promotions, etc.; 4) and, create a community of
trusted followers with shared interests.
Example
from Facebook landing page for Active Learning Centers' knowledge in Motion
online marketing program, created and managed by L-A Interactive and Accelerate
Business Resources.
E-paper
Soon appearing on consumer packaging, such as cereal boxes!
2011
The technology, developed by Siemens, utilizes a paper-thin, polymer-based photochromic sheet, which changes color on exposure to a low-voltage electrical charge. View YouTube demo by eCoupled.
Spend Less ... Make More!
The L-A Way
2010
L-A Interactive's Online Marketing Program delivers a measurable return on your investment by cost-effectively integrating: benchmark planning, search engine optimization (SEO), search engine marketing (SEM), content development, viral marketing, e-mail marketing, social media networking and Web analytics.
Partner Profile
Accelerate Business Resources
2010
Accelerate Business Resources and L-A Interactive form a strategic partnership to deliver integrated online marketing programs that combine SEO/SEM and social media networking. Accelerate Business Resources provides a comprehensive range of virtual assistant services, including professional and executive support as well as event management to businesses within the U.S. and abroad.
Social Media Revolution
Is social media a fad?
2010
Or, is social media the biggest thing since the Industrial
Revolution? This
video provides social media facts and figures that are hard to ignore. Produced
by the author of Socialnomics.
Digital Signage & Mobile Media
A new method of consumer engagement
2010
65 percent of consumers reported that “a digital brand experience has changed their opinion of the brand,” and 97 percent of consumers stated that the digital experience influenced purchase decisions. Source: Razorfish, Digital Brand Study.
Public Service Announcement
Bethlehem Skateplaza
2010
Clear Channel Communications, Inc. and Adams Outdoor Advertising
assist L-A Advertising and the City of Bethlehem to produce a PSA featuring
Mario Andretti in support of the Bethlehem Skateplaza, running on local radio
and outdoor.
Online Commerce
Made easy!
2010
Call L-A Interactive today to quickly and easily begin selling your products over the Web through the integration of a custom shopping cart solution and the acceptance of credit card payments online.
Facebook, MySpace and Twitter a Success!
More than 100 supporters of the Bethlehem Skateplaza respond
2009
Considered one of the largest turnouts the city of Bethlehem, Pa. has ever had at a final budget hearing, the proposed Bethlehem Skateplaza is saved when social media is used to drum up community support ... six hours before City Council voted on a possible budget cut.
FIVE in FIFTY-FIVE
In celebration of L-A Advertising's 55th anniversary ...
2009
Sign up within the next 55 days (by Wednesday, November 11, 2009) to benefit from one of FIVE FREE programs offered through our sister company, L-A Interactive. Contact us for details.
Electronic Product Catalogs
L-A Factoid #118
2009
From door hardware to party rental equipment, electronic
product catalogs and product
specifiers are a relatively inexpensive and dynamic compliment to print.
Whether distributed over the Web, on DVD or USB, L-A Interactive has produced
dozens of custom applications to fit any budget and accommodate any product
offering.
Inform and Educate!
L-A Factoid #352
2009
Today's consumer is far too tech-savvy to be sold a bill of goods. L-A Interactive's proprietary, Web-based "instructional marketing" programs are designed to help your customers make better informed and well-educated decisions about the products and services they're considering ... a win-win for both you and your customers!
L-A Factoid #934
If you build it, they will come ... assuming they can find you!
2009
L-A Interactive has been involved in SEO, Search Engine Optimization and social media networking since the late 1980's when we began placing classified ads on AOL, America Online. Contact us today to develop an online marketing campaign that will get your Web site and business noticed.
Celebrating 20 Years on the Desktop!
L-A Factoid #478
2009
Beginning with a little Apple Macintosh SE computer, L-A has been developing break-through creative on the desktop since 1989. To date, our desktop design team has produced over 500 direct mailers, 1,200 brochures, 3,500 magazine and newspaper ads, 450 multimedia presentations, 500 Web sites and online applications ... and more!
We're Moving ... And Growing!
L-A Advertising and L-A Interactive
2008
Still serving from Lehigh Valley, Pa., we've expanded our operations to provide more innovative, strategically integrated and cost-effective advertising, marketing communications and multimedia solutions to help your business grow in 2009!
A Rich Media Experience
insiteMarketplace.com
2008
Brought to you by Lehigh Valley Marketplace magazine and L-A Interactive, take a tour of downtown, watch a video and "experience" the goods and services available right here in the Lehigh Valley.
Welcome!
L-A Interactive acquires Pocono-based Web development firm
2008
L-A Interactive welcomes over 20 Northeastern Pennsylvania businesses for whom we'll be providing Web hosting and maintenance, as well as traditional advertising and marketing communications support. We look forward to a long and mutually beneficial relationship!
Partner Profile
Michael Olenick
2008
A high school teacher and freelance multimedia developer with a master's degree in instructional technology from Lehigh University, Mike has been with L-A Interactive since 1998.
Harmony Impressions' Customer Spotlight
"Harmony Press exemplifies the type of partnership we strive for in serving our clients, ..."
2008
"great listeners, proactive thinkers and a trusted resource." A quote from L-A Advertising in quarterly newsletter by Harmony Press, Inc., featuring L-A Advertising and L-A Interactive.
Digital Video
Question: If a picture is worth a thousand words, what's the value of video?
2007
Answer: 1,440,000 words! At 24 fps x 60 seconds, either on DVD or the Web, digital video is a cost-effective and dynamic way to educate your customers about your company, products and services.
Personalized Data Marketing
Increase your direct mail response rates and build stronger customer relationships
2007
Call L-A Interactive today to develop a customer-centric
marketing program using variable-data
printing to personalize everything from postcards, brochures, flyers,
invitations, newsletters and more!
L-A Factoid #265
In addition to the measurement of the mechanical leg axis, the ligament tension in extension and flexion is considered when it comes to proper knee positioning.
2007
We've learned so much from our clients ... let us learn more about you! When selecting an advertising agency for your next marketing project, be sure to choose a partner that is as passionate about your business as you are.
Available 24/7
L-A Project Review & MediaBank
2006
Upgraded Client Log-in through L-Aadvertising.com enables 24/7 online access to your marketing materials and image archives, including desktop publishing files, logos, photography, video ... and more!
L-A Factoid #726
A door's backset is the horizontal distance from the edge of the door to the center line of the knob's keyhole or cylinder.
2006
We've learned so much from our clients ... let us learn more about you! When selecting an advertising agency for your next marketing project, be sure to choose a partner that has the necessary attention to detail to get the job done right.
Nora O'Callaghan
A graduate of Penn State University
2006
Nora recently joined the L-A Advertising team as a public relations specialist. Graduating with a dual degrees in public relations and technical writing, Nora also gained extensive event planning experience as a PSU graduate student.
One Year Anniversary
Juliet Saba
2006
Previously with Omnicom, New York City, Juliet Saba celebrates her one-year anniversary as media director with L-A Advertising.
Generations of Success
Our new President & CEO
2005
L-A Advertising & L-A Interactive are pleased to announce Larry Kacyon as President & CEO. According to outgoing President, Mike Lieberman, "Larry has demonstrated over 18 years, the necessary knowledge and dedication to lead the next generation of our agency."
Our New Office
L-A Advertising & L-A Interactive relocate
2005
Serving from Lehigh Valley, Pa. since 1954, L-A Advertising and L-A Interactive move to Sunburst Office Plaza, 1541 Alta Drive, Suite 202, Whitehall, PA 18052.
Celebrating 10 Years
L-A Interactive - A history of firsts
2004
Launched in 1994, L-A Interactive developed Bethlehem Steel
Corporation's first Web site, touch-screen
kiosks for Lehigh Valley Hospital, digital video customer testimonials for
Penske Truck Leasing, electronic product catalogs for Air Products & Chemicals,
Inc. and a CD-ROM presentation for Just Born PEEPS' 50th Anniversary.
Over 40 Years of Success
Atlas Minerals & Chemicals, Inc.
2004
L-A Advertising and Atlas celebrate over 40 years of doing business together. L-A offers marketing and sales support to Atlas' team of professionals worldwide.
Local Firm Reaches Half-Century Mark
L-A Advertising survives for 50 years by adapting and innovating
2004
Founded in 1954 by George Lieberman and later named Lieberman-Appalucci to include his partner, L-A Advertising celebrates its 50th anniversary! According to Jeff White, the firm's creative director, "L-A has kept up with technology. We can be much more creative ... developing uniquely branded, cost effective marketing solutions for our clients."