Social Media Revolution
Is social media a fad?
2010
Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. Produced by the author of Socialnomics.
Digital Signage & Mobile Media
A new method of consumer engagement
2010
65 percent of consumers reported that “a digital brand experience has changed their opinion of the brand,” and 97 percent of consumers stated that the digital experience influenced purchase decisions. Source: Razorfish, Digital Brand Study.
Public Service Announcement
Bethlehem Skateplaza
2010
Clear Channel Communications, Inc. and Adams Outdoor Advertising assist L-A Advertising and the City of Bethlehem to produce a PSA featuring Mario Andretti in support of the Bethlehem Skateplaza, running on local radio and outdoor.
Online Commerce
Made easy!
2010
Call L-A Interactive today to quickly and easily begin selling your products over the Web through the integration of a custom shopping cart solution and the acceptance of credit card payments online.
Facebook, MySpace and Twitter a success!
More than 100 supporters of the Bethlehem Skateplaza respond
2009
Considered one of the largest turnouts the city of Bethlehem, Pa. has ever had at a final budget hearing, the proposed Bethlehem Skateplaza is saved when social media is used to drum up community support ... six hours before City Council voted on a possible budget cut.
FIVE in FIFTY-FIVE
In celebration of L-A Advertising's 55th anniversary ...
2009
Sign up within the next 55 days (by Wednesday, November 11, 2009) to benefit from one of FIVE FREE programs offered through our sister company, L-A Interactive. Contact us for details.
Electronic Product Catalogs
L-A Factoid #118
2009
From door hardware to party rental equipment, electronic product catalogs are a relatively inexpensive and dynamic compliment to print. Whether distributed over the Web, on DVD or USB, L-A Interactive has produced dozens of custom applications to fit any budget and accommodate any product offering.
Inform and Educate!
L-A Factoid #352
2009
Today's consumer is far too tech-savvy to be sold a bill of goods. L-A Interactive's proprietary, Web-based "instructional marketing" programs are designed to help your customers make better informed and well-educated decisions about the products and services they're considering ... a win-win for both you and your customers!
L-A Factoid #934
If you build it, they will come ... assuming they can find you!
2009
L-A Interactive has been involved in SEO, Search Engine Optimization and social media networking since the late 1980's when we began placing classified ads on AOL, America Online. Contact us today to develop an online marketing campaign that will get your Web site and business noticed.
Celebrating 20 Years on the Desktop!
L-A Factoid #478
2009
Beginning with a little Apple Macintosh SE, L-A has been developing break-through creative using the computer since 1989. To date, our team has produced on the desktop over 500 direct mailers, 1,200 brochures, 3,400 magazine and newspaper ads, 500 multimedia presentations, 460 Web site projects ... and more!
We're Moving ... And Growing!
L-A Advertising and L-A Interactive
2008
Still serving from Lehigh Valley, Pa., we've expanded our operations to provide more innovative, strategically integrated and cost-effective advertising, marketing communications and multimedia solutions to help your business grow in 2009!
A Rich Media Experience
Lehigh Valley Marketplace magazine and L-A Interactive
2008
Launching in 2009, Lehigh Valley Marketplace online. Take a tour of downtown, watch a video and "experience" the goods and services available right here in the Lehigh Valley.
Welcome!
L-A Interactive acquires Pocono-based Web development firm
2008
L-A Interactive welcomes over 20 Northeastern Pennsylvania businesses for whom we'll be providing Web hosting and maintenance, as well as traditional advertising and marketing communications support. We look forward to a long and mutually beneficial relationship!
Partner Profile
Michael Olenick
2008
A high school teacher and freelance multimedia developer with a master's degree in instructional technology from Lehigh University, Mike has been with L-A Interactive since 1998.
Harmony Impressions' Customer Spotlight
"Harmony Press exemplifies the type of partnership we strive for in serving our clients, ..."
2008
"great listeners, proactive thinkers and a trusted resource." A quote from L-A Advertising in quarterly newsletter by Harmony Press, Inc., featuring L-A Advertising and L-A Interactive.
Digital Video
Question: If a picture is worth a thousand words, what's the value of video?
2007
Answer: 1,440,000 words! At 24 fps x 60 seconds, either on DVD or the Web, digital video is a cost-effective and dynamic way to educate your customers about your company, products and services.
Personalized Data Marketing
Increase your direct mail response rates and build stronger customer relationships
2007
Call L-A Interactive today to develop a customer-centric marketing program using variable-data printing to personalize everything from brochures, flyers, invitations, newsletters, postcards and more!
L-A Factoid #265
In addition to the measurement of the mechanical leg axis, the ligament tension in extension and flexion is considered when it comes to proper knee positioning.
2007
We've learned so much from our clients ... let us learn more about you! When selecting an advertising agency for your next marketing project, be sure to choose a partner that is as passionate about your business as you are.
Available 24/7
L-A Project Review & MediaBank
2006
Enhanced user log-in through L-Aadvertising.com enables 24/7 online access to your work-in-progress and image archives, including logos, photography and video.
L-A Factoid #726
A door's backset is the horizontal distance from the edge of the door to the center line of the knob's keyhole or cylinder.
2006
We've learned so much from our clients ... let us learn more about you! When selecting an advertising agency for your next marketing project, be sure to choose a partner that has the necessary attention to detail to get the job done right.
Nora O'Callaghan, PR & Account Manager
A graduate of Penn State University
2006
Nora recently joined the L-A Advertising team as a public relations specialist. Graduating with a dual degree in public relations and technical writing, Nora also gained extensive event planning experience as a PSU graduate student.
One Year Anniversary
Juliet Saba, Media Director & Account Manager
2006
Previously with Omnicom, New York City, Juliet Saba celebrates her one-year anniversary with L-A Advertising.
Generations of Success
Our new President & CEO
2005
L-A Advertising & L-A Interactive are pleased to announce Larry Kacyon as President & CEO. According to outgoing President, Mike Lieberman, "Larry has demonstrated over 18 years, the necessary knowledge and dedication to lead the next generation of our agency."
Our New Office
L-A Advertising & L-A Interactive relocate
2005
Serving from Lehigh Valley, Pa. since 1954, L-A Advertising and L-A Interactive move to Sunburst Office Plaza, 1541 Alta Drive, Suite 202, Whitehall, PA 18052.
Celebrating 10 Years
L-A Interactive - A history of firsts
2004
As early as 1994, L-A Interactive developed Bethlehem Steel Corporation's first Web site, touch-screen kiosks for Lehigh Valley Hospital, digital video customer testimonials for Penske Truck Leasing, electronic product catalogs for Air Products & Chemicals, Inc. and a CD-ROM presentation for Just Born PEEPS' 50th Anniversary.
Local Firm Reaches Half-Century Mark
L-A Advertising survives for 50 years by adapting and innovating
2004
Founded in 1954 by George Lieberman and later named Lieberman-Appalucci to include his partner, L-A Advertising celebrates its 50th anniversary! According to Jeff White, the firm's creative director, "L-A has kept up with technology. We can be much more creative ... developing uniquely branded, cost effective marketing solutions for our clients."