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Partner

Business Printing &
Promotional Products





LA ADVERTISING
generations of success

A full-service,
advertising and
marketing
communications
firm serving from
Lehigh Valley, Pa.
since 1954.

Our Philosophy

Provide an integrated,
uniquely creative
and cost-effective
approach to
building and
sustaining a
company's image/
brand awareness.

A History of Firsts

Continuing a long
tradition - that dates
back to the early
1950's - of embracing
new forms of media,
Lieberman•Appalucci
(former L•A name)
worked closely with
Apple and IBM
in the late 1980's,
as one of the first
advertising agencies
in the country
to implement
desktop publishing,
integrate Mac and PC
and market on the
World Wide Web

L•A Advertising
creates Old Dutch
Premium Beer logo
- 1954 -
Launches newspaper
campaign for Lehigh
Valley Dairy
- 1957 -
Produces award-
winning annual
report for Merchant's
National Bank
- 1965 -
Presents
trucks painted in
stars and stripes
for Mack Trucks'
70th Anniversary
ad campaign
- 1970 -
Launches new
sneaker brand for
Saucony shoes
- 1977 -
Produces
television and
radio for Hess's
department stores
- 1980 -
Illustrates series
of dog portraits
for ALPO
pet foods
- 1981 -
Creates
Do-It-Yourself
Moves for
Penske
Truck Rental
- 1990 -
Introduces
Team Bethlehem
IndyCar racing
program for
Bethlehem Steel
Corporation
- 1991 -
Launches
AmericanBank
Online
- 1996 -
Implements
point-of-purchase
program for CIT's
retail customers
- 2005 -
Launches
co-op program
for AFC First
Financial
in support of
Pennsylvania
utility companies
- 2006 -
Uses
variable-data
printing for
more personalized
communication

- 2009 -


L•A INTERACTIVE
engage > perform

Formed in 1994,
a multimedia
production studio
specializing in
Web site design,
presentations,
rich media content,
application development,
online marketing
and social media
networking.

Our Philosophy

Encourage brand
participation
through a
rich media
experience and
user-generated
content delivered
across a variety
of customer
touch-points.

A History of Firsts

L•A Interactive
places its first
electronic ad on
America Online
- 1994 -
Introduces Bethlehem
Steel Corporation's
Web site
- 1995 -
Produces digital
video customer
testimonials
for Penske
Logistics
- 1997 -
Launches
award-winning
Web site
for Penske
Truck Rental
- 1998 -
Develops touch-
screen kiosks for
Lehigh Valley
Hospital Network
- 2000 -
Creates CD-ROM
presentation for
Just Born PEEPS'
50th Anniversary
- 2001 -
Distributes
1,000+ page
product catalog
on CD-ROM for
Air Products &
Chemicals, Inc.
- 2003 -
Launches distance
learning program
for DORMA Group
North America
- 2009 -
Integrates
social media
networking
into clients'
online marketing
- 2011 -


Member


A Kacyon.com
group of companies
serving from
Lehigh Valley, Pa.

Celebrating 60+ years!
Copyright 1954-2016

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